Digital Advertising in Canberra – do you know the Six Pillars of Facebook Success?

Digital Advertising in Canberra – do you know the Six Pillars of Facebook Success?

Digital Advertising is about understanding the rules, and the ways that you can actually be successful and get to the desirable top position in Google. And it is no different with respect to Facebook– there are certainly some crucial areas that you ought to focus on to make sure you are being successful. Facebook for your company means absolutely nothing if you cannot use it to develop your company and your brand. You should convert ‘likes’ into email subscribers and those subscribers into paying customers. Everything comes together to add extra paths of revenue, grow your brand, and even boost your Digital Advertising campaign in Canberra.

Internet Marketing Experts Canberra

You will need to start contemplating Facebook in the right way, how do you do this? Well you should guarantee you have an idea of a bit about what you are doing because Facebook for your company is fundamentally unique to the one you have for your private use. By possessing a greater awareness and appreciation for how dynamic a website and program Facebook can be, you will have the chance to use it to its fullest potential to enhance your Business and brand.

So I always consider a good foundation as being based upon these 6 ‘Pillars of success’.

  • Be Human
  • Cultivate your Brand
  • Important Conversations
  • Caliber of Content
  • Calls to Action
  • Monitor progress

This means that you need to focus on making sure that you show customers that you are in fact a person, not some evil megacorp. That you can use communication to grow your brand, that quality content is key to actual interaction from your fans, that a call to action is particularly important to the posts you make, and that you will need to keep monitoring what happens and concentrate on what is really working for you.

If you are a small business, if you really don’t have a Facebook page for your website, and even if you are looking to get the most out of it– then this is the place to start, and these are the areas to focus on.

If you are just starting with Facebook, then I also would encourage you to start contemplating the following questions.

  • Why do you want to have a Facebook page for your business?
  • What do you want from your time and effort on Facebook?
  • What sorts of marketing have you taken before?

Keep these questions in mind through your journey through Facebook marketing so that you have clear ideas and can set your expectations from the start.

Facebook may seem like a very casual technique to Digital Advertising, but it really has a huge affect upon the success of your business. So if you ever do approach an SEO agency, make sure it is something that they look into as well– if they don’t then they are not up-to-date with the most recent SEO needs and you should keep looking. On that note, if you are looking for an Agency, or you hae come to a stage where you need that boost to your business, feel free to give us a call at Internet Marketing Experts Canberra on 1300 595 013 or visit,

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