SEO Advertising Canberra – What will 2016 hold for local small business?
SEO Advertising in Canberra is a complex matter, and as we enter into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, challenging. You can certainly never figure out what is around the corner, but if you figure out the fundamental parts of the past and look for patterns you can get a better comprehension. This is especially true for SEO. I hope to try and point out to you some of the major trends that have been arising in 2015 throughout the Canberra SEO business and the world. From this hopefully together we can try and determine where to focus our efforts, this will be particularly helpful if you are a local Canberra business.
This is the major developing trend and it is going to keep increasing in importance. This means that if you are an Canberra company and you are looking for local users, then this is wonderful. Kicking off with the changes from Google Pigeon, we saw an arising pattern that local Canberra searches were in fact ranking higher than business with national company headquaters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be developing even more in 2016, so look out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are swiftly growing in other countries and are beginning to emerge in Australia and it won’t be very long before they gain interest in Canberra.
Society is getting more and more used to having around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other fast ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 points for a local Canberra business. 1– you need to be taking note of growing patterns, and ensure you have the ability to actually let people pay– as an example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore direct into their wallets.
Beacons are an item that has had expanding use overseas and we are seeing them locally now too, but they are generally other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Canberra store, or even wandering past the area will be given more motivation to actually enter the store and make a purchase. It’s an ingenious advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of apps such as Snapchat and Periscope for original ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how men and women can keep reinventing ways to get their company out there, and the same can possibly be done for your local business in Canberra. Be creative and even analyze what other individuals have done, especially when it comes to social media– if you see something you like, remember of it and find a way to integrate a similar idea into you own campaign.
My closing pieces of parting advice– and these are things that you should do right away, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Canberra level, and also boost your authority and perhaps even become a resource for people. This all goes to your local SEO efforts which are key in 2016. So you will probably observe that the future actually looks efficient for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Canberra businesses, and so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are looking to boost your SEO efforts, then contact Internet Marketing Experts Canberra on 1300 595 013 or visit, www.internetmarketingexpertsCanberra.com.au.