SEO Services Canberra unveils naked truth behind Magic of SEO
SEO Marketing for Companies in Canberra has a certain science (or magic) behind it which makes it an element that is not always easy to find out, especially if you are a business in Canberra just commencing. But with some understanding, guidance and even trial and error you too can begin to understand just how to get your company’s SEO efforts really working for you.
It was put so beautifully by the men and women over at Search Engine Land that there is a ‘periodic Table of SEO’ full version found here http://searchengineland.com/seotable.
It is such an excellent idea and a fantastic method to show people ways to think about SEO. Because yes, just like in 1869 when Mendeleev first created the periodic table he began to show people that there were links and patterns between the elements. So let’s pull back the curtain to reveal the secret inner functions and discover that there was a rabbit in the hat the whole time, and that it is skill and understanding, not the arcane arts which will help you succeed in your Canberra SEO efforts.
The first Column of the periodic table of SEO is Content. And that is rightfully first on the lineup because “Content Is Key”. Ever since the Google Panda and Penguin updates, the value of original and appealing content has been ever enhancing which is why we will certainly find areas including ‘quality’, ‘fresh’, and ‘research’ here. You may also see the Red ‘Vt’ which is a clever word of caution about thin content because that is what will start to downgrade your Canberra SEO efforts.
Architecture is an intriguing On-page element for your SEO. And the elements detailed here are important from a tech, and user-interface level. Because you have fields such as the Crawl (Ac) and specialized areas such as URLS (Au) and HTTPS (Ah). But the brilliant part of this is the importance of speed (As) because this helps the Google Spiders to a degree, but is also important because you have to bear in mind that you are facing people who can be fickle and uninterested quickly. So if your page takes too long to load, they will undoubtedly just leave.
This column in the table delves deeper into the technical and crosses into a few areas of content and writing– especially where it gets abused. So biggest component of this that I would have you prioritize is avoiding the downsides listed – the Hidden (Vh) and the Stuffing (Vs) because these are points that people who barely know SEO think they can get away with. And the reality is you can not because Google hates people who cut corners, and take care of those who are worthy.
Moving to the Off-page elements I would mention the importance of Authority (Ta) but may also warn you not to become too dominated with it. Because Authority can suggest a lot of things and includes aspects like Page Authority, Domain Authority and Link Authority. Which basically all boils down to trust. Don’t stress too much about the initial two because there really isn’t much you can do to alter your authority ranking, and it is near impossible to get a 100 % authority simply because that is set aside for places like Google and Facebook. But you can correct you Link Authority– how? By making sure you build links with places that you trust and don’t seem dodgy. Make sure you get links from places you actually want your business to be relateded to.
just like I mentioned before, when it comes to Quality (Lq) it is very important to SEO to make sure you audit your links and focus on credibled and quality sources for your links– maybe even try and add the local component with Canberra businesses. It also goes without saying that the number of links (Ln) is rather significant. Please also avoid any paid links (Vp) or approaches that appear to be Spam (Vl).
This is your more direct user information and incorporates the ‘Local factor’ which has become actually important since Google Pidgeon because it pushes the focus and emphasis upon local business such as in Canberra, which actually helps with the Country (Pc) and Locality (Pl) aspects here.
and finally the all-important (and often overlooked) part of SEO, the social media sites elements. This is still a contested area because it is tricky to tell just how much influence shares (Ss) really have upon SEO from Google’s perspective. But it is without a doubt that your reputation (Sr) with your fans both online and in the local Canberra area is highly important because it will help through conventional brand awareness.
So that essentially is the science of SEO! Again, I like how simply this image puts it, and how it shows the link between all of these areas. Since it helps to have it in this particular format to show people how it works, but not have it seem too menacing or difficult. With the trend in Updates, this is all bound to change in due course, but for now, and as we go into 2016 let’s all try and ensure we understand SEO as best as we can so we are readied for what follows. If you are searching for any more precise or specific support then please feel free to contact us here at Internet Marketing Experts Canberra. You can call us on 1300 595 013 or visit, www.internetmarketingexpertsCanberra.com.au.