SEO Strategy Canberra – Want to avoid driving away customers? basic ideas to boost your website’s user experience.

SEO Strategy Canberra – Want to avoid driving away customers? basic ideas to boost your website’s user experience.

With any SEO Strategy in Canberra, new clients are always keen to kick off with the layout to start with. And we always need to stop them before they get too far ahead of themselves because it is one of the final steps. But, once we have set the SEO foundation for your SEO Strategy, we open the floodgates and are swamped by the amount of ideas for images, colour schemes, and so many areas which many people just simply don’t understand has both the visual, aesthetic level, and the SEO level. Because in truth, the visual element of your page are important to your SEO Strategy since if done correctly, your components will create the perfect ‘user experience’. This means making your page not just look good, but feel simple to use, and most importantly, easy to connect to by customer in Canberra and by search Engines. With that in mind, let’s have a quick look through a few areas especially that have this dual visual/SEO function.

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A website that is quick and easy to get through leads to happy Canberra users and a satisfied search engine. This is a matter of basic housekeeping; if your site is chaotic or too convoluted, then absolutely nothing can be found and you will have people losing interest and unable to find your quality content. This is the same factor to consider with your SEO Strategy, a muddled design makes things harder for your keywords and SEO driven content to be discovered and delivered to potential users in Canberra.


Advertising is often a certain component of most sites, whether it is for external or internal reasons. However, it is necessary to strike a balance between these ads and the actual content in your SEO Strategy. There is nothing more destructive to a user’s experience of a website than busy advertising. Therefore you need to look at how best to strike this balance between a sleek and user-friendly design and your advertising demand.


The ways in which a user can connect with your site will influence a variety of factors. Therefore there is a general perk to using techniques such as mouse-overs to gain additional perks. This is an area that allows for the mixing of quality graphics and alt text in order to present more details and hit more keyword potential while not endangering a beautiful design. It indicates that you can add the extra item explanations or advertise your sales and other calls to action (CTAs) while enhancing the potential of your website for Search Engine Indexing.

Mobile focus:

Do not forget to make sure that your web site has been mobile optimised for a variety of mobile operating systems (OS), including Apple, Android and Windows. The Google Hummingbird update introduction placed direct repercussions and considerations upon paying attention to a mobile-friendly design or responsive design. So you have to consider how your website is viewed on the typical Smartphone, Tablet or other mobile device. This is an element that continues to be an unfolding game-changer so by allowing for the best view on mobile devices you can take advantage of the changes made by Google Hummingbird, while permitting mobile users a more tailored knowledge. It doesn’t have to be flawless, but as long as there has been a conscious consideration for the mobile market you can observe the benefits for your SEO Strategy with this process.

It’s all about aiming to sustain the balance between the SEO needs and your aesthetic and business-oriented needs to help your SEO Strategy. This can be a demanding process, but by thinking of the implications of your actions in respect to both areas you can stay successful. Once you can understand these principles, it is necessary to make sure that all your content generation and SEO focus is upon your correct target audience in Canberra.

As the CEO of Internet Marketing Experts Canberra, I understand the struggles that many people have when starting with their SEO Strategy in Canberra. I actually ran a small company for a lot of years and had to find out SEO from scratch and by a lot of trial and error. So keep in mind to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the final results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional, call Internet Marketing Experts Canberra on 1300 595 013 or visit,

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