SEO Tactics To Forget About in 2018
In today’s demanding marketplace of digitalisation and globalisation, it’s critical for businesses to use online strategies and tactics that heighten their exposure to customers that are actively seeking their products or services. Search Engines are invariably the most influential programs that will impact your online exposure, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to grow their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an impressive investment that will boost your visibility and conversion rates, or if used incorrectly, can weaken your rankings and exposure, thus having the opposite effect. The dilemma with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the most recent SEO trends. SEO tactics that worked in 2017 may not necessarily be effective this year, and prevalent SEO techniques from five years ago may result in your website being penalised today.
Rather than discussing the top SEO tactics that website owners should be committing to, we’re instead going to inspect the top SEO tactics that will actually penalise your website and therefore should be totally forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a frequent mistake that many website owners make to try to enhance their SERP results. Keyword stuffing is pretty much the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can rapidly establish how many times a keyword has been used and will penalise websites for excess keyword stuffing. As opposed to keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO tactic since the onset of SEO, and its effectiveness as an SEO technique has developed swiftly since then. Even though link building is still one of the leading 3 SEO tactics in 2018, aggressive link building will unequivocally result in your website being penalised. Google weighs links genuinely as a ranking factor given that links are a public endorsement which correlates with valuable information on a website.
Aggressive link building arises where links are acquired in a fabricated way. Examples of this is where links are positioned in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO tactic will lead to penalties for a website and should be abandoned, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO technique that lots of folks still perceive to be effective is excessive internal links. There is a common misconception where websites which contain a large amount of links to other pages within the website will boost their SERP results. The motive in doing this is to enrich a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Problems
The backend of a website plays a meaningful role in SEO, so it’s important not only to detect any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update regarding SSL encryption, so if a website doesn’t adhere to this update now, it will be penalised. The most prevalent technical problems that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most ignored SEO tactic that will help your SERP rankings are related to the images within a website. Optimising your website for image search is a superb way to strengthen your SEO, and this can be done primarily with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. In addition, a typical mistake with images is keyword stuffing the alt attribute.
There’s no doubt that a productive SEO strategy will increase a website’s SERP rankings and exposure, however due to many websites misusing SEO tactics in years gone by, Search Engine’s SEO algorithms are continuously changing and it’s imperative to keep up with these changes to prosper in today’s online marketplace. If you need any help with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, speak to Internet Marketing Experts Canberra on 1300 595 013, or visit our website for additional information: https://internetmarketingexpertscanberra.com.au