The Ultimate Manual to Keyword Research and Planning

The Ultimate Manual to Keyword Research and Planning

Internet Marketing Experts Canberra

Market research is one of the most useful assets that a marketing expert can use to discover related information that will aid in your SEO advertising and the capability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– using data to encourage your target audience to explore your website.


Keywords essentially summarise the soul of your website in a handful of words. Since there are various ways to say the same thing, marketers make use of keyword research to support them to make choices based on consumer and competitive data, as opposed to just guessing. This article will show you how to execute keyword research in a somewhat practical and accessible way.


How to perform keyword research?


There are six imperative procedures to adhere to when conducting keyword research. The ultimate aim is to acquire a list of incredibly targeted keyword phrases that characterize your website content appropriately. Let’s look at this procedure in more detail.




Start by creating a list of words and phrases that you think your target audience would use to define your products or services. Think about how your clients would look for you on the web. What kind of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers for instance, ‘Brisbane’ or ‘Australia’? Would your consumers use modifiers such as ‘free’?


As you can understand there are plenty of variables to take into account, however, the most crucial part is to think just like an ordinary client and how they would go about searching for your products or services.


Using a research tool


Making use of a keyword research tool to extract your keyword data will aid you to figure out which phrases have the finest combination of demand, relevance and attainability. All of this can be undertaken with Google AdWords Keyword Planner, however, paid tools such as WordTracker provide more enhanced insights into competitive analysis, in addition to additional data from Bing and Yahoo! search engines.


In the Google Keyword Planner, for example, use the first option on the home page, ‘search for keyword and ad group ideas’. This method will present you with precise match search results and keyword suggestions, presenting you data on the popularity of your keyword phrases as you have inputed them.


Refining your keywords list


Since Google Keyword Planner is developed to support Google Ads, your end results will be sorted into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to observe a complete list of keyword ideas arranged by monthly average searches.


Nearly all research tools will give you recommended keyword phrases quite similar to your originals, however, they provide you with valued insights into the particular language your target market uses to search for your products or services. These insights can assist you in building and refining your keywords list, in addition to helping you with your product and content roadmaps.


Verifying keyword relevance


At this moment, you are going to have a huge list of keywords so it’s important that you sort through this list using relevance as the central criteria. This means keywords that exclusively describe your products or services or the content of your landing page. If a phrase does not outline your content succinctly and accurately, just remove them. Do not make an effort to fool Google, or your clients, by choosing loosely relevant keywords.


Verifying keyword demands


Regardless of whether you’re an SEO advertising specialist or a small business owner doing it yourself, you will be in a position to calculate the demand of a keyword phrase by looking at the average monthly searches in Google Keyword Planner. A large search volume implies that not only is a particular phrase very prominent, but that at the moment, this is the particular language that consumers are using to search for your products or services. Using keyword phrases in high demand will optimise your website because Google will find your content considerably accurate.


It is normally best to utilize a blend of long-tail keywords (very specific, low demand), and general keywords (high demand), to make sure you reach all of your target market’s preferences.


Competitive Analysis


Now that you appreciate your keyword relevance and demand, it’s essential to evaluate what your competitors are doing. Undertake a search for a keyword in your refined list. If you see results for similar products and services, or extremely competitive brands, then this is excellent! Examine the kind of language the top results are using, and attempt to discover weak factors in their web pages so you can strengthen yours. It’s crucial to get a complete idea of where you stand with your competitors. You do not have to be the top search result to be successful, you simply need to be competitive.


Your keyword research does not have to take up a lot of time and effort. But when there are more crucial things on your plate, it’s time to call in the experts. If you’re searching for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts Canberra on 1300 595 013 or visit

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