Top Benefits of Pay-Per-Click (PPC) Advertising

Top Benefits of Pay-Per-Click (PPC) Advertising

Internet Marketing Experts Canberra

There is a plethora of online marketing tools that can assist websites in raising their traffic, conversion rates, and brand awareness. One of the best online marketing techniques is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. Even though SEO has proved to be very effective, it takes a fair quantity of knowledge, time, and money to see fruition.


What if you want to see results right away? Whether your website has just been published or you’re a local business that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an effective tool that can assist you by placing your ads in front of consumers who are proactively looking for your products or services.


Essentially, PPC is an advertising model used to raise traffic to websites. Website owners create ad campaigns with particular targeting metrics and effectively pay Search Engines each time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are placed on top of SERP listings before any organic results. The rewards that many websites acquire from this kind of advertising is invaluable, so here are the top advantages of PPC advertising for your business.


Measurable Results

Among the top advantages of PPC advertising is the opportunity to gauge and track your results in real-time. Whether you set your daily budget to $3 or $30, there are a selection of high level performance indicators that can be measured, including impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics makes it possible for website owners to effortlessly evaluate the effectiveness of their campaigns and quickly make tweaks where required to improve performance. In contrast to other advertising avenues, PPC gives you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising objectives.


Fast Entry

PPC allows any type of company to start their advertising efforts quickly and conveniently, without presenting too much risk with the ability to fix a maximum daily budget. While SEO is a very useful strategy, it typically takes many months to see results so if you’re a new business that wants to increase traffic and brand awareness quickly, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to attract new leads and customers by promoting ads on top of SERP listings.


Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords enables you to target customers according to keywords, interests, location, and the times and days you want to display them, empowering websites to spend their advertising budget only on their niche audience. Websites can then examine the metrics that were used in conversions and strengthen their future campaigns based upon this feedback. Advertisers commonly take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target audience.


Valuable Data

Being able to export the results of an ad campaign and assess certain metrics provides websites with invaluable data which could be used in other marketing channels. In addition to this, websites can quickly identify impression, click, and conversion data for every keyword or phrase used in their ad campaigns which greatly helps in their SEO endeavours. PPC also makes it possible for websites to discover data about their competitors by utilising 3rd party tools like SpyFy and KeywordSpy, allowing them to establish a profile of their competitors and what market share is available.


As you can see, PPC is a highly effective marketing tool that is suitable for all types of companies. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data obtained from real-time results provides invaluable feedback to strengthen future marketing efforts. The best aspect of PPC advertising is that there is hardly any risk involved with set daily budgets, so why not give it a go today?


If you require any support in setting up your PPC ad campaigns, speak to Internet Marketing Experts Canberra on 1300 595 013, or visit our website for more information:

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